The campus has barely recovered from hosting the 2008s for the Admit Weekend or the prep for the next big thing is going on: MBAT. MBAT is the Olympics for MBA’s and there’ll be 400 athletes and supporters there from LBS (not me I’m afraid). Yesterday, as I was finishing up some work in the MBasement, they were handing out the sportsbags and clothes for the participants. Besides the usual suspects of t-shirts, baseballcap, poloshirt and jacket, there were also red plastic fake thingy wigs (look at the pictures to see what I mean). Ahum. Anyway, I hope everyone who’s there will have a blast, and guys and gals: bring back the cup to LBS!!!!! Go team!
I’m taking the weekend off (well, more or less) this weekend. My brother is coming over, as well as friends of mine, and I look forward to what promises to be the last relatively quiet weekend in a while.
Last night I went to a talk organised by the Marketing Club, hosting Martin Roll, whose new book Asian Brand Strategy just came out (and it’s linked to a really nice blog, to be found here). I really liked his talk, it was good to hear about Asian perspectives instead of what we’re used to talking about: US and Europe. He mentioned a number of Asian brand examples I’d never heard off, such as Banyan Tree resorts, Vivienne Tam and Jim Thompson, instantly sparking the desire to travel there. Maybe I’ll follow Karibu’s example and head over after I graduate! I have long to go back to Japan and see more of it, and I want to visit India, Vietnam, Thailand, Cambodhia and China (preferably before the 2008 Olympics hit Beijing). The Forbidden City is calling me!